TYPO Berlin 2009 (Day 2)

I decided to get up early to catch a calligraphy workshop and finally discovered the language labeling system in the program. Being in German made half of the workshop irrelevant but I still enjoyed myself and it brought me back to elementary school, the last time I had attempted the craft. Throughout the day I attended seminars on SwissCom branding, Ale Paul typeface designs, and the use of shading in type, none of which truly captured my attention.

It was Mario Lambardo who stepped on the stage with his impressive body of work that finally grabbed my eye. His presentation fought to contend with my Project Management teacher for the most slides in an hour. Mario didn’t show much process or talk through any of his design but showed clean and simple design to the highest caliber of detail.

Chip Kidd later presented his talk of “Bitch, I don’t know your life!” which was the most entertaining of the conference. He was a great story-teller and hilarious though he went through his process in design like it was nothing. I have yet to be impressed by any of his book designs as they seem nothing more than a muse to the eye.

It was the second day full of talks and I was starting to feel lost in the translation of the German language. I thought it wouldn’t affect my experience as most talks were translated into English but I couldn’t help but feel like I was missing some words that wouldn’t translate and beginning to feel like passion itself cannot transend language barriers.

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